Our experience in designing complex and sophisticated hospitality offerings has taught us the importance of combining various commercial aspects to create sustainable businesses that endure.

The branding, marketing, and financial modeling of the business go hand in hand with the design and development of a luxury product.

Brand Advisory

Working closely with our clients, we develop the essence of their brand to create a personalised brand blueprint outlining the values, beliefs, and operating ethos of the company. We direct preferred Johannesburg-based branding agencies to develop the identity to ensure it adequately reflects the brand essence.

Marketing and Distribution

We have access to some of the travel industry’s leading marketing minds and can advise on B2C and B2B launch strategies, global distribution, and ongoing marketing initiatives that primarily focus on consumers and travel media, while also considering the travel trade. We are well connected to the world’s leading luxury travel operators—both retail and wholesale—and fully understand how this industry operates.

Finance

We have an in-depth understanding of the financial workings and challenges of luxury lodges or small hotels. We can assist in modeling the business, creating cost centers, and planning and budgeting to provide a solid management platform against which to measure the performance of the business.