At Fox Browne Creative, strategic guidance is our commitment to delivering innovative, bespoke solutions that elevate the brand, enhance the guest experience, and ensure alignment with project goals across the various design disciplines involved.

What We Do

Strategic Planning 
Our process begins with an immersion into the brand through an initial kick-off meeting where we initiate the asset development plan. The strategy phase involves thorough research, site visits, and the creation of an experiential master plan. Here, we conceive brand-led facilities, activities, and services in collaboration with the client team. This includes food and beverage, retail, wilderness activities, wellness, and other specialized offerings. We then assess viability and budgets to ensure financial feasibility.

Design Development 
We translate the strategic plan into actionable designs and assist in recommending and securing the necessary professional services. Starting with a concept brief, we critique the work of architects, interior and landscape designers, and lighting consultants to ensure that the design reflects the brand. Our services extend to reviewing schematic design and coordination to ensure alignment with the design intent and detailed design elements. Specialized areas such as kitchen consulting and further development of food and beverage concepts are also included.

Operations Development 
We ensure seamless operations development, crucial for bringing designs to life and ensuring ongoing success. We establish staffing structures, create pre-opening plans, and oversee the development of operating supplies and equipment (OS&E). Menu development and high-level "day in the life" simulations are coordinated to ensure smooth functionality. We plan and arrange activation training to ensure a successful launch strategy. Additionally, we establish branding guidelines and consult on positioning and branding design narratives.