JACK ALEXANDER | ARCHITECT

 
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You cannot simply put something new into a place. You have to absorb what you see around you, what exists on the land, and then use that knowledge along with contemporary thinking to interpret what you see.
— Tadao Ando

Having founded Jack Alexander Architecture Studio in 2017, I formalised my partnership with Fox Browne Creative in 2019, enabling FBC to integrate architecture, interior design, and strategic hospitality services seamlessly for our clients. Together, we saw an opportunity to approach projects with greater depth and conscientiousness, aiming to understand every aspect from inception through to user experience.

In our partnership, we've had the privilege of crafting several iconic luxury lodges across sub-Saharan Africa, garnering accolades and prestigious awards in hospitality and design along the way.

"My studio’s approach to architecture and design revolves around a simple yet profound idea: every creation should harmonise with its context—physically, culturally, and aesthetically. Each building and space we conceive is a unique response to its environment, aiming to be both functional and beautiful, with a clear intention to evoke an emotional response and establish an authentic sense of place for every visitor." – Jack Alexander.

 
StaffTNB